Cadbury Trebor Bassett is continuing its push to grow the ‘big night in’ category in confectionery with the launch of two additional flavours to its bourgeoning Snaps range.
Honeycomb and coconut bring the Snaps range to six. They join the original variants of milk chocolate, orange and hazelnut, launched in September last year, and mint, which was added in April. All have an rsp of £1.75.
Snaps has been the major success story for Cadbury over the past year and is already one
of its top 10 best-selling brands with sales to date of £19m.
Honeycomb is expected to become the third biggest-selling flavour after chocolate and mint, said Cadbury. Coconut was the second most popular choice among 16 to 30-year-olds.
Cadbury hopes to grow the ‘big night in’ category, following the success of the concept in savoury snacks. Next month it is also launching three Great to Share boxes (rsp: £2.49) that contain individually-wrapped chunks of its leading brands.
The boxes come in Dairy Milk, Crunchie and Dairy Milk Variety. All the products will be launched on September 12.