Cereal supplier Mornflake is targeting busy workers with the launch of a range of instant porridge pots.

Unlike the brand's existing sachet products, which must be mixed with milk, Oats2Go Instant Porridge Pots (rsp: 89p) contain milk powder and only require the addition of hot water.

The range is available in original, sultana & apple, and Lyle's Golden Syrup.

"Sachets are still growing but some people are looking for the next level of convenience particularly office workers who eat breakfast at their desks," said Mornflake marketing manager Richard Jones, who admitted Quaker "pipped us to the post" with the launch of its Oats So Simple porridge pots (rsp: 99p) earlier this year.

The launch coincides with the roll-out of a new pack design across the brand that reduces the size of the Mornflake branding while giving more prominence to product names and flavours.

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