The UK is being targeted for new winter courgette varieties.
Moroccan/French grower exporting consortium Idyl says it has the potential ultimately to ship over 1,000 tonnes, or a third of its output grown under glass.
Its strategy already includes introducing speciality tomatoes to the UK, and there, too, it claims it will be able to grow much more.
Morocco has been a major supplier of fruit and vegetables to continental Europe, but has made intermittent forays into the UK with citrus, salad tomatoes, new potatoes and even stone fruit and melons.
Spanish growers, attracted by Morocco's virgin land, comparatively low labour costs and plentiful irrigation, have given an added impetus to crops such as strawberries.