Morrisons has joined forces with alcohol-free wine drink brand Eisberg and the British Liver Trust for a post-Christmas health push.

In January, pop-up health clinics will be set up in selected Morrisons car parks to offer visitors free health advice and the chance to have a non-invasive liver test.

Eisberg brand owner Halewood International will offer samples at the pop-up sites, and will explain to drinkers that “it is easy” to have a few alcohol-free days a week.