Red meat bosses appear closer to persuading Morrisons to use the English Beef and Lamb Executive's Quality Standard Mark in- store. Morrisons remains the last major multiple yet to commit to using the mark, which is carried by British beef and lamb that has met certain quality-based criteria.
Eblex met Morrisons buyers recently to discuss the mark afresh. Although he would not be drawn on the details, Eblex chief executive Richard Ali said the get-together had been "extremely positive". He added: "We had a nice chat - discussions were informal, but they will continue."