Morrisons this week crossed the Pennines with its new c-store format opening its second M-local, in Wilmslow, Lancashire.
The new store is part of a three-store trial project in which Morrisons is looking to “evaluate and refine” its convenience offer. The first store opened in Ilkley last month while the third store is set to open in Widnes in October.
As in Ilkley, Wilmslow will be serviced by regular daily deliveries from its nearest Morrisons superstore at Cheadle Heath.
The store will have the same M-local emphasis on fresh food and will also stock a range of locally sourced products.