Mother Nature credited

Innocent Smoothies make their advertising debut this month in a 48-sheet poster campaign appearing on roadsides and London underground sites. The campaign features natural scenes and messages such as Innocent Smoothies. From the Makers of Trees and Stuff'. The idea is to show that the drinks are pure and natural. Marketing director Richard Reed said: "We simply get the fruit, crush it up and put it into bottles. So the credit for Innocent Smoothies should go to Mother Nature. "We recommend that satisfied consumers say thank you' to a tree, rather than to us." {{MARKETING - P&P }}