New Breakers offer a combination of seafood and dip in a convenient plastic pack being targeted first of all at motorists with a listing in Total stations.
The mainstay of the range is tiger prawn with a sweet chilli dip, but it also includes mussels with tomato and basil dip, cold water prawns in a cocktail sauce and crayfish with chilli and lime mayo.
They retail between £2.19 and £2.79, and the company, which is better known for supplying tubs of seafood to the foodservice sector, says that demand is racing away for the new lines.
Breakers are now being targeted at the multiple retail sector and have won a listing in Booths, with Spar and Budgens said to be interested. John Gowers at the Big Prawn Co said the product could also be used as a sandwich filler or a sauce for pasta.