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Pernod Ricard has unveiled an initiative to ramp up sales of premium spirits. The company, which generates three-quarters of its revenue from premium spirits, said it was launching the Premium Edge strategy as the future of spirits...
Upmarket blended Scotch Chivas Regal will be advertised on TV for the first time this Christmas. Pernod Ricard is increasing its spend on Chivas by 25% year-on-year for the Live with Chivalry television campaign, which is running on Sky...
Pernod Ricard has posted a 2% decline in global sales, with profits at its European arm slumping by 3%.
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