Elida Fabergé wants to attract new users to shower products with a £20m investment in the Dove brand and a new Ultra Moisturising Shower Mousse. Targeted at busy women aged 25 to 40 seeking a little self indulgence, the mousse comes in Original Cream and Refreshing Blue (rsp £3.29, 200ml). "At present 35% of UK women do not a mousse in the shower," said category analyst Lisa McEwen. {{P&P }}