Pringles brand icon Mr Pringles is to get a facelift next month as part of the brand's repositioning. It is the 10-year-old brand's first character and logo revamp since its launch. The £6m makeover, which will be backed by a new summer TV ad campaign, is designed to position Pringles as the number one snack to enjoy with friends. It is seen as a move to combat the threat of Walkers Doritos which has taken the lead in the evening snacking sector in recent years. Promotions will include instore units for independent stores, linking 200g Pringles with 1.5 litre bottles of Coke as ingredients for a night in. {{P&P }}