Of all the Mr Men, Mr Snow should probably be the one in the freezer aisle, but R&R Ice Cream has given that honour to Mr Happy.

The Mr Happy Dessert is a chocolate ice cream log with a vanilla ice cream Mr Happy running through it so every slice will feature the character. It is rolling out to stores now (rsp: £2/700ml).

The company is also ­expanding its Nestlé Potz range with an Aero Milk Chocolate milk and vanilla ice cream infused with a caramel sauce and a Munchies variant made with chocolate and toffee ice cream and caramel sauce (rsp: £1.29/220ml).