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Premier Foods has unveiled its Christmas line-up with a move to boost festive sales within its ambient portfolio. The manufacturing giant has launched a number of new seasonal lines under its Mr Kipling brand, including iced-top mince pies and mince pies with custard.
Mr Kipling is gearing up for summer by adding new strawberry-flavoured cakes to its French Fancies and Slices ranges. The Strawberry Slices and Strawberry French Fancies contain pieces and extract of real strawberries and will be available...
Mr Kipling has overhauled its healthy Delightful cakes range with revamped packaging, tastier flavours and reduced calorie content to reposition it firmly in the diet camp. The relaunched range will contains fewer than 80 calories per cake...
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