Advertising watchdogs bowed to nearly 800 complaints about a Mr Kipling TV commercial, despite admitting it did not break any rules.
Ofcom backed the outcry
over a Christmas ad which showed a woman called Mary giving birth during a nativity play organised by the brand’s hapless ambassador. Most complainants either claimed the execution mocked Christian events or that the labour scenes were too graphic.
Ofcom said no rules of advertising had been broken but accepted the ad, voluntarily withdrawn by Manor Bakeries, had caused “widespread and serious offence”.