Kerry Foods has launched a TV advertising campaign to support Cheestrings Spaghetti, the latest addition to its line-up of kids’ cheese products under the Cheestrings brand.

The campaign sees Mr Strings, the spaghetti-haired star of previous Cheestrings ads, strip down on the beach to proclaim ‘Hey, I’m just cheese!’

Kerry marketing director Phil Chapman said the campaign would build on the “humour and personality” integral to the Cheestrings brand and stress the brand’s “important 100% real cheese message”.

The campaign is supported by the launch of an interactive game for children.

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Cheestrings follows Shots with Spaghetti (24 July 2010)
Focus On Cheese (5 December 2009)