Tesco has broken new ground by selling confectionery with fruit. The multiple is selling Outspan branded muesli bars with a six-pack of Capespan's Valencia Late oranges.
The oranges and overwrapped bar are priced at £1.35 with a 20p-off redeemable coupon, and will be available in all stores for around four weeks.
Shaun Hockey, category manager at Capespan UK which is supplying the fruit, said the bar was also produced in South Africa. The pack is being assembled at its new facility at Sheerness. The Valencia season is now beginning to peak, and has about 10 weeks to run. Hockey said general fruit quality is good, although fruit size might turn out to be smaller than last year.
Capespan is expecting to import around 700,000 cartons to the UK.
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