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Weetabix has launched a new app to encourage kids to interact with their cereal packs at breakfast. Weetakid takes youngsters on a journey to another galaxy to help the Weetakid character rebuild his world.
Mars is relaunching yet another retro brand in April, with the comeback of 1980s kids line Galaxy Counters.
Mars has unveiled the latest addition to one of its most successful brands with the launch of new Galaxy Bubbles.
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