Müller is launching a limited-edition toffee apple variant of its Müller Rice.

The new flavour, which has just started going on shelf, is replacing Müller’s current limited-edition banana & toffee variant and will be available until spring (rsp: 64p per pot). 

“Toffee Apple brings together two regular Müller Rice flavours for a seasonal treat which can be enjoyed hot or cold,” said Müller Dairy marketing director Lee Rolston. 

Banana & toffee sold 3.3 million pots between its March 2011 launch and September [Nielsen].