Yogurts market leader Müller is continuing the push to grow its market share by launching a new Puds range.
The company said it had identified the puddings sector as an opportunity to push the successful brand even further and claimed there was plenty of room for a branded entry in a £454m category (AC Nielsen) which is dominated by own label.
MD Ken Wood said the company’s aim was to "raise the expectations of mainstream customers" when buying puddings.

For more, see The Grocer magazine - out Saturday - available in all good newsagents.

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