Müller has travelled to the four corners of America for a range of American Classic Corners, which it will launch later this month.
Four US flavours have been brought across the Atlantic - Alabama Chocolate Fudge Cake, Blueberry Manhattan Cheesecake, New England Banoffee Pie and Florida Key Lime Pie. They will go in chillers from June 22 priced 38p for a single pot and £1.99 for a six-pack, with Florida Key Lime Pie available in a six-pack. The range
is an attempt by Müller to develop the premium indulgent end of the yoghurt category and is part of its drive to bring international flavours to the UK. “There is high demand among consumers for indulgent, everyday snacks and we believe this new range will continue to drive growth by fulfilling changing tastes,” said Müller marketing director Chris McDonough.
As part of the launch, the American Classics Corner six-pack will feature a promotion running until December offering consumers the chance to win a road trip across America and 100 runners up a classic mini jukebox.

Topics