Müller has relaunched its Müllerice and Müllerice 99% Fat Free brands with a new packaging design and four new flavours. The new look range is rolling out to stores now with the aim of enhancing on-shelf visibility. Brighter colours on the Müllerice 200g pots are there to improve diffentiation between flavours while 4x150g multipacks of Müllerice retain slightly lighter colours to communicate the low fat element. Both ranges feature a new Müllerice logo and a microwave symbol to reinforce the message that the snacks can be eaten hot. "Only a quarter of consumers are aware that Müllerice is just as good eaten hot as it is cold," said Ken Wood, Müller's md. New flavours Chocolate and Original (plain rice without an under layer of sauce) take the Müllerice offering to eight, while the low fat range has been updated with a new multipack featuring Toffee and Apple flavours. "Over the past few years popular new flavours such as Vanilla Custard have led to a big increase in sales," said Wood. "We are very optimistic this will have a similar effect." {{P&P }}

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