Müller has unveiled the latest advert in its Lid Lickers campaign to support the relaunch of Müllerlight.

The advert is set in a field full of people bouncing on circular trampolines, intended to resemble the Müllerlight yoghurt pot lids. It aims to highlight the product's better-for-you real fruit and calcium content as part of its repositioning away from overt diet associations.

The ad is part of a £4.4m investment in relaunching Müllerlight in 2008.


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