Retailers are upping their free-from ranges as consumer demand for gluten-free products continues to grow.

Waitrose has this week added five more Genius products, including croissants, crumpets and pain au chocolat, launched by the brand this year.

Ocado, meanwhile, is to carry the full Udi’s range from US supplier Boulder Brands following the UK launch of the products last year. Boulder also launched six Udi’s lines into Sainsbury’s this week.