Tesco and Waitrose have created new roles to improve relationships with farmers.

Waitrose has appointed Duncan Sinclair, a long standing economist on beef at the MLC, as agricultural manager. In a new role for Waitrose, Sinclair will work with Heather Jenkins, the head of buying for meat, poultry fish and dairy, to highlight its commitment to British agriculture and supply chain relationships.

Emma Rutter, dairy adviser for the NFU, is set to join Tesco on 2 January as dairy communications manager. Also in a newly created role, Rutter will be based at Tesco's HQ and work to improve communications between Tesco and milk producers.