Inspiring the convenience community
Sweet Freedom - a new natural sweetener made entirely from fruit - has won listings in the multiples.
After a soft launch in Whole Foods Market in January, it is poised to hit Tesco shelves this month and Waitrose in July.
The producer of Primula spreadable cheese is targeting new customers with a range of upmarket soft cheeses being trialled in Waitrose from this month.
The Cheesy Fusion range sells in tubs priced at 1.69, and producer Kavli is pitching...
A new variety of raspberry has been developed by Waitrose and its soft fruit suppliers, Berryworld and Harry Hall. The berry, currently called Tplus, is already being grown in commercial volumes and is expected to be available in stores...
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