Seafish is launching Fish is the Dish an online consumer campaign to encourage mothers to feed their families more fish.

The seafood industry body hopes to encourage blogging mums to spread the word about the importance of seafood in a healthy diet. The core message is 'fish is easy'.

Research had shown that many mothers were heavy internet users, said Seafish's Karen Galloway "We will make optimum use of this by targeting them with practical and motivational ideas," she added.