Musgrave Retail Partners GB has launched an own-label cooked meat range for Budgens and Londis retailers.
The Budgens range comprises 24 lines, including ham, chicken breast, corned beef and sliced pork. The 13-line Londis range includes ham, chicken roll and corned beef.
Promotional activity will support the launch with price-marked packs and point of sale material.
“These extensive new ranges fit the brand essence of both Budgens and Londis perfectly,” said Musgrave GB trading director Willie Hamilton.
“Retailers will benefit from strong profit margins and our customers will be rewarded with a brand-new quality range of cooked meats available at a fantastic prices.”
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Budgens owner Musgrave unveils drop in sales (17 June 2010)