New Covent Garden Food is ending the year’s popular soup of the month marketing campaign with a limited edition festive flavour.
Carrot & clementine with Christmas spices is available with an rsp of £1.69 for a 600ml pack and will help push soup sales during the Christmas period, said the company.
Nigel Parrott, New Covent Garden Food marketing director said: “Our latest soup of the month will generate incremental sales, capitalising on high seasonal demand and creating more interest in the fixture. The timing is also ideal as demand for soup rises as the temperature falls.”