Forget the cream - importer RH Amar introduced visitors to the opening day of Wimbledon to strawberries and balsamic vinegar from Ortalli.
Balsamic vinegar is driving sales in vinegar, with growth of 12% compared to 4% for the market as a whole [ACNielsen]. The balsamic sector is now worth £8m.
Ortalli’s Aidan Foster said: “We had a tremendous response to our sampling at the Wimbledon championships.
“Although the mix of strawberries and balsamic is well known in culinary circles, we have introduced many more people to this unique taste.”
Over coming months Ortalli will visit Henley Regatta as well as country shows and fetes.