Position: Senior brand manager, Lurpak Company: Arla Foods The job: Micklethwaite will head the category management team, which includes brand manager Mandeep Kang and marketing assistant David Hughes. He reports to marketing controller Vanessa Smith. Micklethwaite commented: "The launch of Lurpak Spreadable and Lurpak Lighter has gone well. I will be maintaining the growth of the Lurpak brand, looking at continuing new product development and attracting younger consumers." He would not specify new product development plans, but said: "We aim to bring genuine innovation into the yellow fats category." Background: Micklethwaite gained a marketing degree and joined United Biscuits' graduate training programme in 1997, eventually becoming assistant brand manager for the company. He moved to Arla Foods in 1999 as assistant brand manager for Lurpak, becoming brand manager in 2000. {{PEOPLE MOVES }}

Topics