Somerfield is poised to launch a strawberry variety that it claims will delight with its gloss and sweetness.

Known as Variety 57, it was selected from 20,000 others by growers, tasters and buyers. The retailer is running a competition to find a name and is offering the winning customer £500 of vouchers.

The variety is grown in Egypt and Morocco and supplied by Redeva in the off season from November to March. There are plans to cultivate it here too.