Rowntree's Fruit Pastilles, Randoms, Smarties Hexatubes, Milkybars and Milkybar buttons will be offered in 35p price-marked packs from next month. The offer, which will run while stocks last, was designed to boost sales in smaller retailers, said trade communications manager Graham Walker.

"A third of retailers said they are offering more price-marked packs than last year, not surprising given 40% of convenience shoppers say they would buy a price-marked pack over a non-price-marked pack," he said.