Tuesday 29 September at 5pm
Rowntree's Fruit Pastilles is returning to TV for the first time in four years as part of a 4m push for the Nestl brand. The new commercial, on air from 12 March, uses the previously used 'chew challenge', with a young man trying to impress a...
Nestlé is reducing the size of its Rowntree's sharing bags to meet a new £1 price-marked pack guarantee. Rowntree's Fruit Pastilles and Fruit Gums were previously priced at £1.35 for 200g but have now been reduced to 140g. The 185g Pick Mix...
Nestlé has added an extra £2m to its 2009 spend for Rowntree's Randoms following unexpectedly strong sales since its May launch. Randoms notched up £3.6m in sales in the three months to 18 June [IRI], making it the top-selling fruit impulse...
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