Nestlé is offering consumers a chance to Win a Mini One car in a new on-pack promotion across its key chocolate confectionery brands.

The activity, which kicks off on 26 May, gives Kit Kat, Yorkie and Toffee Crisp consumers the opportunity to win one of the cars every day for three weeks by texting, or entering online, a unique code placed inside wrappers.

It follows the £20 cash on-pack promotion in Jaunary, where consumers texted a code to win the money.

Kit Kat, which has sales of more than £70m and is outpacing the market threefold with growth of 15%, launched a £9m advertising campaign last month featuring pop group Girls Aloud for its new indulgent Senses brand [Nielsen 52w/e 6 October 2007].