Nestle has become the latest food giant to overhaul and simplify its product labelling in a bid to pacify health lobbyists demanding clearer signposting.

The new initiative follows last week’s announcement from Kellogg that it was introducing a Guideline Daily Amounts counter, in the form of a bar chart, on all its cereal packs (The Grocer, February 5, p.5).

Rolling out to Nestle’s entire product portfolio and due on shelf by April, the revamped labelling will include on the front of packs plus detailer nutritional information - including the amount per serving, and per 100g, of calories, protein, carbohydrate, fat, fibre, sodium and calcium - on the back.

In addition, there will be a new Guidelines Daily Amounts box outlining how many calories and grams of fat per day the average man and woman should be consuming.

There will also be fact boxes relating to specific ingredients contained within the product and their nutritional benefits, and how a serving of the product can play its part in a balanced diet.

Labelling will vary from product to product. For instance, yogurt labels will focus on fat and calcium content. Others will focus on salt, while some products will include details of how much, as a percentage, a serving contributes to the GDA.

However, unlike Kellogg’s initiative, not all of Nestle’s labelling will highlight how much a serving contributes to the GDA. The new labelling will be rolled out across Nestle’ entire UK product portfolio.