The Aero Luvabubble Lamb (rsp: 61p) is among 10 new products Nestlé is launching next Easter as part of a heavyweight 30-strong Easter portfolio.
While Cadbury is launching just four new lines next Easter and Mars one, Nestlé said it wanted to bring more "new news" to the season, which is expected to generate bumper sales thanks to the three additional trading weeks compared with this year.
"The extra weeks provides us and the retailers with a big opportunity to exploit Easter confectionery," said Nestlé trade communications manager Graham Walker. "Confectionery is the only category that drives footfall over the spring period and we are expecting the Aero Lamb in particular to be the key impulse chocolate launch."
The new impulse offering will line up alongside the new Smarties Chicken & Egg (rsp: £2.55) a chocolate moulded chicken with a chocolate egg inside.
Nestlé is also refreshing its larger format offer for 2011. From the end of January, it will be rolling out new-look versions of its Kit Kat and Aero eggs, as well as launching new Aero Bubbles and Munchies eggs (rsp: £5.40).
Retro will be another key theme. Packaged in a retro-style monster truck design, the Yorkie egg, which was available only in limited distribution this year, will be launched nationally alongside a Quality Street Heritage egg (rsp: £5.61), featuring a bandstand packaging design from the 1980s.