Grove Fresh has added two citrus-based juices to its organic portfolio in a bid to attract lapsed users.

Traditional Lemonade and Premium Breakfast Juice are being rolled out at the end of this month, priced £2.79. The latter comprises pink grapefruit blended with pure orange and a touch of apple, while the Traditional Lemonade has the highest juice content on the market, according to Grove Fresh.

Both variants are targeted at the brand's core consumers affluent, slightly older retired home owners and young families, said managing director David Patmore.