Fitness Coffee will be distributed in the UK by the Healthy Coffee Company. The drink is made from roasted arabica and robusta beans mixed with 16 different herbs, spices and fruit.
The company is targeting a premium market as, with an rsp of £6.95 for 250g, Fitness Coffee is pricier than upmarket brands such as Illy. The drink, which is already available in the US, will roll out in the UK this month.
A trial by the producer reportedly resulted in 124 out of 150 people losing weight after drinking three cups of Fitness Coffee every day for three months, although clinical trials have not been carried out on the brand.