for Thresher
The Thresher Group has unveiled a new-look corporate logo and a new fascia for its Thresher Wine Shops following its decision to change its name from First Quench to Thresher Group.
The logo will be used with immediate effect, however no timings for roll out have yet been set for the new fascias.
Thresher said research had revealed customers found the existing Thresher Wine Shop fascia outdated and aimed at a middle-aged audience.
Thresher Group chief executive David Williams said: "We took the decision to create a new identity for the Thresher brand to reflect the work and investment we have put behind getting to know our customers better and providing them with a shop they are keen to visit."

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