French cherry growers are producing new varieties which they hope can extend their season in the UK by at least three weeks, according to Jean-Pierre Giacomazzi, president of the Cherry Committee.
"We are switching from traditional varieties to bolder, blacker fruit such as Burlett, Van, Stark, Summit and Duroni, which we believe will tempt UK supermarkets," he said.
The first fruit is already being picked and estimates point to a 33,000 tonne crop of which 15% is expected to be exported to the UK.