Coca-Cola is getting an on-pack promotion giving away a million footballs in the run-up to Euro 2004 and England’s Wayne Rooney will star in a new TV advert for the brand beginning in May.

Meanwhile, Powerade will be the official sports drink of the championships, the Athens Olympics and Wimbledon.

A promotion in July will run across Dr Pepper, Sprite and Lilt, offering consumers the chance to win a holiday.