New Heinz soup chosen by the public

Heinz Big Soup is adding a flavour chosen through crowd-sourcing.

The Fiery Chicken & Chorizo variant, which will go on shelf at the end of this month (rsp: £1.39/500g) was chosen in a national campaign launched in February. The campaign attracted around 30,000 votes via an online platform and the Heinz Big Challenge Tour, which took pop-up kitchens to UK cities.

The Heinz Big Soup range is currently worth £30.1m [Nielsen 52 w/e 6 July 2013].