Butterkist is enticing consumers to opt for popcorn over other snacks with a relaunch and improved recipe.
The move aims to capitalise on a growing trend towards home entertainment. On shelf from the end of this month, modernised packaging features the brand’s logo changed to a heart shape to emphasise the UK’s love of popcorn. New bag shapes have been introduced.
Monkhill Confectionery has changed the recipe of its toffee variant to make it taste creamier.