Florette is rolling out new shelf-ready packaging to improve the on-shelf ­visibility of its products.

Each of the Florette-branded cases, which are being rolled out across its Crispy and Bistro salad ranges, holds four bags of salad.

New packaging would help retailers when stocking shelves and make Florette stand out in the crowded chiller cabinet, said marketing manager Elaine Smith. "We can play to the specific strengths of our brand, using it to inject colour, personality and ­innovation."