Harry Potter was one of the major licences when we covered the sector back in October 2001, with the schoolboy wizard appearing on anything from mobile phones and stickers to a range of confectionery from Mars (now Masterfoods). And all this was...
Maltesers is getting support from several sides over the summer season, thanks to activity backing both impulse and grocery ice cream lines and new TV advertising for the bitesize confectionery countline.Masterfoods has teamed up with...
>>Richard Marris, Category development director, MasterfoodsNext to Christmas, Easter is the biggest trading period for Masterfoods confectionery and plans for Easter 2006 are well under way.
A lot of work has already been...
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