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brand development team for winalot The brand team at dog food range Winalot, part of Purina Petcare, has a truly international flavour.Senior brand manager David Rebetzke is Australian. He leads a team of two brand...
A cartoon dog takes centre stage on relaunched packs of Nestlé Purina PetCare’s dog treats and chews. The new line-up, which is aimed at stimulating impulse purchases, includes Beggin' Strips, T-Bonz and Beggin’ Salami, while the Megabone...
A David and Goliath court battle is looming between Wagg Foods and Nestlé Purina PetCare UK.Wagg Foods has accused the petfood giant of trademark infringement for printing the strapline ‘Wag’s guaranteed’ on boxes of its Bakers Complete dry dog...
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