A range of dried noodle, rice and pasta dishes has been created under the Crosse & Blackwell brand in a bid to steal share from rival ­Batchelors. Developed by Brand ­Partnership under licence for Crosse & Blackwell, products include mega noodles, in mild curry, chicken and BBQ beef flavours; a pasta & sauce product in cheese, leek & ham, chicken & ­mushroom and cheese & broccoli ­flavours; and savoury rice in beef, chicken and golden variants.