Season set to begin on a high note Jersey Royal levels recover Jersey Royals should be available in "substantial quantities" by the last week of April according to growers and packers. Liftings are light at this stage. But the season promises to be in sharp contrast to last year with yields reaching 40,000 to 50,000 tonnes. In 1998 wet weather left the industry struggling to reach 37,000 tonnes. Tim West, sales and marketing manager for the Jersey Produce Marketing Organisation, believes the season should begin on a high note, because multiples are looking for alternatives to high priced English ware. "And lighter arrivals of alternatives from the Mediterranean will help Jersey Royals to maintain their unique premium priced position in the UK," he said. There have also been marketing changes on the island. JPMO has strengthened its joint alliance with TOP Produce following the demise of Island Fresh last autumn. They will account for nearly 90% of sales in 1999. The rest of the crop is being shipped by a new group, Woodside Produce, the marketing arm of Woodside Farms set up by grower Charles Gallichan. {{FRESH PRODUCE }}