Local heroes Identifying English new potato packers through Tesco's Locally Grown scheme has been so successful says the multiple, that it is planning to extend the scheme to include the names of individual farms. So far packers have included ES Black; Branston Potatoes; Greenvale AP; Heather Prepacks; MBM Coventry; Puffin Potatoes; QV Foods; and Romney Marsh Potatoes. Buyer Roy Maynard estimates that sales rose 20% last spring by matching regional crops to stores in Cornwall, Pembroke, Kent and East Anglia. He explained: "Now naming individual farms is feasible because all the UK crop supplied to Tesco is traceable." {{FRESH PRODUCE }}