The new variety, produced exclusively under licence in the UK by Colletts growers in Kent, will be available in Tesco, Somerfield, Co-op and Booths from late October. So far 100,000 Rubens trees have been planted, with a further 40,000 expected during the season. Some 80,000 apples will be produced this year.
Rubens has the potential to become a market-leading apple, according to Collett’s MD Andy Sadler. “We believe the British consumer is ready for a new premium apple that can be relied upon to be consistently delicious,” he added.