alpro

Alpro has continued its recent spate of NPD with the launch of a fresh coconut-based alternative to cream for cooking.

Alpro Coconut Cuisine contains 100 calories and 8.8g of fat per 100ml, and is available now in Tesco chillers (rsp: £1.49/250ml).

The latest addition to the brand’s coconut range was an example of Alpro’s ambition to “stretch the plant-based category by introducing a wider mix of ingredients and extending our presence into new usage occasions”, said Alpro UK marketing controller Vicky Upton.

Alpro’s Coconut Original milk alternative posted sales of £10.2m for the year to 28 March [Nielsen], up 129% on the previous 12 months.